Book Launch Promotion Ideas
Reels are an excellent way to reach a new audience organically. Instagram’s algorithm shares Reels with users outside of your main following. View your Reel as an opportunity to connect with users in a way that’s difficult using just a picture characteristics of the little prince. For example, you might share an emotional story or allow viewers to learn more about your personality through the way you speak.
Collaborating with other authors can help you reach a broader audience. Consider hosting an Instagram Live event with another author in your genre, where you can discuss books and writing tips, and answer fan questions. This cross-promotion helps both of you grow your follower base.
Consider setting time-based goals, such as 15-30 minutes a day, that you dedicate to using the platform. Another effective strategy is dedicating an hour at the beginning of each week to prepare all your posts, reels, and stories and saving them as drafts. Then, all you have to do is share the content throughout the week at your convenience. Try out different strategies until you’ve found one that works best for you! Here are some rough estimates of how frequently I suggest posting and engaging with other users on Instagram if you are looking to grow your presence on the platform:
TikTok Video Ideas for Book Promotion
Watch popular videos from other authors and readers in your genre. Also, look for readers and Booktokers who have reviewed/shared videos about comparative titles. See what formats and tones they use. Get inspired and try to implement their strategies.
Watch popular videos from other authors and readers in your genre. Also, look for readers and Booktokers who have reviewed/shared videos about comparative titles. See what formats and tones they use. Get inspired and try to implement their strategies.
Our book publicity team is led by J.J. Hebert, a USA Today, Wall Street Journal and #1 Amazon bestselling author named “Entrepreneur to Watch” by International Business Times. Hebert and his book PR specialists offer the highest quality book PR services without requiring a monthly retainer. There’s no longer a need to spend tens of thousands of dollars on a book publicity service campaign! Our publicity & book marketing clients have enjoyed incredible results at a fraction of the price of a traditional book PR agency.
TikTok offers a dynamic and engaging platform for first-time authors to market their books. By understanding the audience, participating in trends, creating diverse content, and engaging with the community, you can effectively raise awareness for your book. Remember, consistency and authenticity are key to building a loyal following on TikTok. Happy TikToking!
We all know the feeling: You want to engage with your audience on TikTok, but sometimes you just run out of fresh content ideas, right? Worry not! As your author coach, I’ve put together a month’s worth of daily TikTok ideas for authors to keep your TikTok account buzzing and your readers engaged. All you have to do is create and share! Here you go…
Even if your book hasn’t gone viral, you can mimic the format to drive curiosity. And make sure to use the platform regularly so you can stay on top of current trends. Learn more about utilizing trends here.
Book Promotion Video Ideas
Whether it’s a heart-pounding thriller or a whimsical fantasy, a well-crafted promo video can spark your curiosity and make you eager to turn that first page. So, the next time you see a book promo video, let it sweep you away and inspire your next great read!
No wonder publishers and authors are increasingly leveraging video to tap into an exploding audience. But as much as a good book promo video makes that lasting first impression, a bad video is like a bad book cover—it cannot be unseen and can ruin a reader’s expectation of a book before they’ve even had a chance to crack into that first page. To help you avoid this pitfall, here are some key considerations and steps to successfully produce and distribute a book trailer that sells your work:
What’s inherently fascinating, timely, or socially relevant about your book? Perhaps there’s an unusual setting or character? What are the stakes? What is the genre/tone? What’s the core conflict or emotion? Who’s your audience? Is there an element of surprise or reversal that defies your reader’s expectations and compels them to want to know more?
While the book trailer might be the most common type of book video, it’s not a must. Many non-fiction authors prefer to do an author video that showcases them as an expert or thought leader; author videos also lend themselves to a video series, a webinar, a booktube channel, or other video-driven sales tool where the book’s role is to be more of an extension of the author’s expertise. While book trailers focus on the world and narrative of the book, author videos aim to build the author’s personality and forge a personal connection with the audience. In addition, videos can range from live-action to animation to a collage of images set to music. Budgets are vary from $0 – $10,000. There’s no set formula, so get creative!
Children’s Book Promotion Ideas
Once you’ve written your press release, send it to local media outlets and ask them to cover it. If they say no, don’t take it personally—just send it out again. Keep doing this until someone says yes (or at least gets back to you).
There are several effective ways to market and promote your children’s book. However, it is important to focus on the methods that will provide you with the best results with a limited budget and in less time. Try out techniques that work the best for your target audience and fit well in your marketing plan.
By seeking award recognition for your children’s book, you can elevate its status, gain a competitive edge in the market, and attract the attention of caregivers. It’s an investment that can pay off in terms of increased sales, improved marketing opportunities, and long-term success.
You can advertise your book online in different ways. You can make promo videos and upload them on different social media platforms. Facebook and Instagram are some popular choices. You can also pay relevant influencers to promote your book online. For example, you can hire a YouTube channel dedicated to books and writing to post reviews of your book. It will help bring your book in front of the target audience and build their confidence when they see someone they trust vouching for it.
Remember to leverage the recognition by prominently displaying award badges on your book cover, website, and marketing materials. Including the award information in your book’s metadata can also help it surface in relevant search results, increasing discoverability.